LOCALS ONLY! SEO AND LOCAL SEARCH RESULTS –
Let’s say your a web designer in Oceanside, CA working out of your back bedroom. If a potential client does a search for “web design”, your result will most likely show up on page 9,999. Face it. Your web design studio has no shot what so ever getting placed above an agency, in say, New York. But why would you want to? By focusing your efforts on a local search engine optimization plan, your little design company can be the big fish in the local pond.
Local search results give small businesses the opportunity to get found by the customers they want – locals. By using search tools such as the Bing Local Listing Portal, Yahoo Local Search, and Google Places, businesses can hype the features of their company right along with contact info. Community review sites like Yelp not only boost your local rankings, but allow customers to say some good things about you. Try placing a classified ad for your services on Craigs List. Sign On San Diego is another great local community information hub.
Now let’s do a search for “web design oceanside ca.” If done right, you should show up in the top local results. Think big when it comes to your business, but think local when it comes to SEO.
Check out these links:
MODIFYING YOUR SITE AND REDIRECTS –
Refine your site’s keywords and meta tags with online seo analyzers. These site’s tools will tell you make is wrong and how to fix it. Here are a few links:
IDEAS FOR GETTING NOTICED, CLICKED AND CONVERTED –
How does your banner ad get not only noticed, but clicked? Internet users are bombarded with ads. Some are obnoxious looking, (and sounding). Some just get in the way. We’ll talk about how to stand out and stay within a reasonable budget. The lecture is an overview of how to create a web advertising campaign using various ad tools like Google Adwords, YouTube, and Yahoo! Search Marketing. What is the difference between PPC, CPM, CTR, and KFC? We will cover Rich Media ads on Yahoo! takeover ads, overlay ads, expanded ads, and interactive ads. This is just skimming the surface, but will get us rolling.
Website Design and Structure
Planning Your Website’s Structure – Starting with rough sketches and wireframes, we’ll build site and integrate SEO. Techniques for good web design, color schemes, typography, and to provide a good user experience.
LINK BUILDING –
One of the most important factors in search engine optimization, is off-site link building. Those relevant, in-bound links to your site from other quality, similar sites, will bosst you to the top of the search results. Link baiting, going”viral”, link exchanges, blogging, and commenting will be discussed.
WRITING GOOD, RELEVANT SEO CONTENT –
Content is king! Providing good, relevant content to your followers will not only drive more traffic to your site, but boost your search results higher and higher. We will discuss how to write good, SEO content that will get indexed by the search engines.
AD PUBLISHING – MONETIZE YOUR SITE
Driving all that traffic to your site is about to pay off – literally. Any website, blog or mobile device can be turned into a money maker. How much depends on your efforts. By becoming an ad publisher, you can earn an income through display ads, affiliate programs, video and game embeds, and eCommerce. We’ll discuss the best techniques, PPC formulas, and most profitable types of ads.
SOCIAL MEDIA AND SEO –
COMPETITIVE ANALYSIS AND TARGET AUDIENCES –
Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.
KEYWORDS AND META TAGS –
Keywords are the most vital part of Search Engine Optimization. We will discuss researching and creating keywords for your site and adding them to the appropriate meta tags. How to create a relevant title tag, description tag, H1 tag, alt tags, and internal linking.
THE SEO STARTER KIT –
The first night of class we’ll go over the basics of SEO and the class outline. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.