Get to the top of the search results! Okay, maybe not to the top but higher than you are now. Learn the basics of search engine optimization with these simple searchalicious slideshows. These lectures are straight from the SEO class taught at Palomar College, and filled with easy to follow tips.
THE SEO STARTER KIT –
The first night of class we’ll go over the basics of SEO and the class outline. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.
KEYWORDS AND META TAGS –
Keywords are the most vital part of Search Engine Optimization. We will discuss researching and creating keywords for your site and adding them to the appropriate meta tags. How to create a relevant title tag, description tag, H1 tag, alt tags, and internal linking.
COMPETITIVE ANALYSIS AND TARGET AUDIENCES –
Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.
SOCIAL MEDIA AND SEO –
Website Design and Structure
Planning Your Website’s Structure – Starting with rough sketches and wireframes, we’ll build site and integrate SEO. Techniques for good web design, color schemes, typography, and to provide a good user experience.
WRITING GOOD, RELEVANT SEO CONTENT –
Content is king! Providing good, relevant content to your followers will not only drive more traffic to your site, but boost your search results higher and higher. We will discuss how to write good, SEO content that will get indexed by the search engines.
LINK BUILDING –
One of the most important factors in search engine optimization, is off-site link building. Those relevant, in-bound links to your site from other quality, similar sites, will bosst you to the top of the search results. Link baiting, going”viral”, link exchanges, blogging, and commenting will be discussed.