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Search Engine Optimization – Palomar College

~ College course teaching SEO and website marketing

Search Engine Optimization – Palomar College

Category Archives: Palomar College

Super Searchalicious SEO Slideshows

11 Tuesday Oct 2011

Posted by mzin in Link Baiting, Palomar College, Search Engine Optimization, Social Media, Viral Videos, Web Marketing

≈ 1 Comment

Tags

back linking, palomar college, seo, viral, YouTube

Get to the top of the search results! Okay, maybe not to the top but higher than you are now. Learn the basics of search engine optimization with these simple searchalicious slideshows. These lectures are straight from the SEO class taught at Palomar College, and filled with easy to follow tips.

THE SEO STARTER KIT –

The first night of class we’ll go over the basics of SEO and the class outline. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.

SEO Starter Kit Slideshow

Download the SEO Starter Kit…

KEYWORDS AND META TAGS –

Keywords are the most vital part of Search Engine Optimization. We will discuss researching and creating keywords for your site and adding them to the appropriate meta tags. How to create a relevant title tag, description tag, H1 tag, alt tags, and internal linking.

Download the Keywords and Meta Tags Lecture…

COMPETITIVE ANALYSIS AND TARGET AUDIENCES –

Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.

SEO Competitve Analysis and Target Audience

Download the Competitive Analysis Lecture…

SOCIAL MEDIA AND SEO –

Mark Zuckerberg FacebookFacebook, Twitter, YouTube, and Tumblr. Just of few of the many Social Media tools we will be using for SEO. Learn how to spread the word through Social sites and make your site go viral.

SEO and Social Media

Download the Social Media 1 Lecture…

Website Design and Structure

Planning Your Website’s Structure – Starting with rough sketches and wireframes, we’ll build site and integrate SEO. Techniques for good web design, color schemes, typography, and to provide a good user experience.

Website Design and Structure Slideshow

WRITING GOOD, RELEVANT SEO CONTENT –

Content is king! Providing good, relevant content to your followers will not only drive more traffic to your site, but boost your search results higher and higher. We will discuss how to write good, SEO content that will get indexed by the search engines.

Download the Creating Content Lecture…

LINK BUILDING –

One of the most important factors in search engine optimization, is off-site link building. Those relevant, in-bound links to your site from other quality, similar sites, will bosst you to the top of the search results. Link baiting, going”viral”, link exchanges, blogging, and commenting will be discussed.

Download the Link Building Lecture…

Search Engine Optimization

25 Thursday Aug 2011

Posted by mzin in Keywords, Palomar College, Search Engine Optimization, SEO News

≈ Leave a comment

Palomar College now offers a Search Engine Optimization class to help give your website that edge and launch you to the top of the search results.

Course Description:
Integrate Search Engine Optimization (SEO) techniques to improve search engine traffic, visibility, conversion, and Return on Investment (ROI). This hands-on course presents guidelines and techniques for SEO strategy and implementation. Optimize Website design through complex design technologies such as wireframes, dynamic content, pay per click, keywords, copywriting, graphics, and multimedia. Incorporate blogs, forums, and chat. Measure traffic with analytics and metrics.

Specific Course Objectives:
Upon successful completion of the course the student will be able to:

• The Search Engines: History
• Search Engine Basics
• Defining Your Site’s Audience
• Determine Your SEO Objectives
• On-site SEO
• Basic HTML knowledge
• Keyword Research
• Developing an SEO-Friendly Website
• Creating Link-Worthy Content and Link Marketing
• Optimizing for Vertical Search – content, images, videos
• Off-ste SEO
• SEO for Social Media
• SEO for Blogging
• Tracking Results and Measuring Success
• Fine-tuning Your Site: SEO Research and Study
• The Future of SEO

Tuesdays and Thursday nights – 6:00pm to 8:50pm

For more info, visit PalomarCollege.edu

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Save on Beauty Intricate Design CAD/CAM Palomar College SEO Logo Fall Class Schedule:
Tues. - Thurs. Nights
6:00pm to 8:50pm
Room - MD134
Classes start Aug. 29th 2011 Register now at www.palomar.edu
Palomar College - San Marcos, CA

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