One of our projects this semester was for the students to create an ad campaign for their websites. The class worked on design techniques such as color schemes, catchy headlines, call to actions and Flash animations. We then created a second version of each ad to try out some AB testing. We also experimented with publishing the ads live using and account with Google AdSense. This gave the students the data they needed to see which ads were working and which were not. Sometimes the slightest tweek to an ad – change a color, rewrite the headline, another call to action – can lead to improved click through rates (CTR).
Here is a showcase of the SEO 177 students ad designs:
Life in the 70’s and 80’s
California Web Options
Tripp Web Development
Save On Beauty