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EFFECTIVE BANNER AD CAMPAIGNS AND OPTIMIZATION –

We’ve designed our site, got the search engine optimization all in place. Now let’s advertise. On the flip side of organic search traffic is branded search advertising. You got to spend money to make money, right? Even if you are at the top of the organic search results, paying for traffic, if done correctly, is still a great tool to get hits. In class, we will create a marketing plan, a budget, design some ads and drive traffic to unique landing pages within our site. Earlier in the semester, we established our target audience. Based on that info, we can set some conversion goals and design some effective banner ads. We will research an Ad Provider for optimization and appropriate ad placement. Then we will design landing pages and use A/B testing to get the best conversion
rates.

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