Palomar College now offers a Search Engine Optimization class to help give your website that edge and launch you to the top of the search results.

Course Description:
Integrate Search Engine Optimization (SEO) techniques to improve search engine traffic, visibility, conversion, and Return on Investment (ROI). This hands-on course presents guidelines and techniques for SEO strategy and implementation. Optimize Website design through complex design technologies such as wireframes, dynamic content, pay per click, keywords, copywriting, graphics, and multimedia. Incorporate blogs, forums, and chat. Measure traffic with analytics and metrics.

Specific Course Objectives:
Upon successful completion of the course the student will be able to:

• The Search Engines: History
• Search Engine Basics
• Defining Your Site’s Audience
• Determine Your SEO Objectives
• On-site SEO
• Basic HTML knowledge
• Keyword Research
• Developing an SEO-Friendly Website
• Creating Link-Worthy Content and Link Marketing
• Optimizing for Vertical Search – content, images, videos
• Off-ste SEO
• SEO for Social Media
• SEO for Blogging
• Tracking Results and Measuring Success
• Fine-tuning Your Site: SEO Research and Study
• The Future of SEO

Tuesdays and Thursday nights – 6:00pm to 8:50pm

For more info, visit PalomarCollege.edu

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